Certifiante Formation écrite

Digital Marketing A to Z: Attract, Convince, Sell

The complete written programme, built for the West African market — from positioning to your first repeat customer

0,0 (0 notes) 0 learners EN All levels Last updated 07/2026

By Mariama Sow · Consultante en marketing digital

What you will learn

Write a positioning statement that makes price comparison impossible

Build an offer whose value is understood in one sentence

Choose one main acquisition channel instead of being everywhere by half

Write copy that sells without lying or pestering

Build a funnel designed for mobile and mobile money

Track what matters with five indicators and correct course weekly

Skills you will gain

Positioning Acquisition strategy Copywriting Social media Conversion funnel Performance analysis

Course curriculum

6 sections · 7 lessons · 32h of content · 1 leçons offertes en aperçu

The problem is almost never visibility 3 min
Building your positioning sentence 3 min

Sell a result, not a service 3 min

Choosing your main channel 3 min

The structure that converts 4 min

The real West African funnel 3 min

Five indicators are enough 3 min

Requirements

No technical background required
Something to sell — a product, a service, or an idea at project stage
A phone and a connection: everything taught here can be done from mobile

Description

Most digital marketing courses assume a credit card, unlimited data and a customer who buys online without hesitation. That is not the market you work in.

This programme starts from reality: a customer who finds you on a phone, messages you on WhatsApp before buying, pays with mobile money, and needs proof before trusting you. Every chapter is written for that reality.

You finish with a written positioning statement, a priced offer, one chosen channel worked properly, sales copy drafted, a complete funnel and a five-line dashboard. Nothing theoretical: every module produces something you can use.